About This Project
How to talk about special edition of Wyborowa dedicated to one of the most exciting football events in Europe without saying a word about it in vodka context? Is it even possible? Well, we proved it is!
In this project we were responsible for content design for social media. And let us tell you… It wasn’t easy, mainly because of the strict regulations in law. But thanks to the creative ideas and hours of work the result was really satisfying. We decided to focus on the real-time marketing and prepared content for a lot of different scenarios: winners, numbers of goals, fouls. Because of that we generated thousands of likes and shares, publishing posts during the matches.